What is 10X rule by Grant Cardone
The 10X Rule by Grant Cardone: how setting big goals guarantees success
Who is Grant Cardone?
He is the famous author of the “The 10X Rule” book. Although he has got more books in his resume, we are going to talk about the 10X rule here. Apart from being an author, Grant Cardone is a sales trainer, speaker, and entrepreneur, who has experience of working in the real estate and auto industries.
He, as is written on his personal website, is a real estate mogul. He has built his wealth fully from scratch. In addition to that, he was chosen as the best marketer to watch by Forbes Magazine in 2017.
What is the “10X Rule?”
Grant Cardone’s book deeply focuses on how big our time and effort regarding a target should be. Cardone says you should multiply everything by 10 when planning to achieve a goal. It does not matter what your business is, how talented you are, how your time management skills are, how lucky you are, etc. Regardless of these all, you can benefit from the 10X rule well.
10X rule can help you achieve success through the rest of your whole life. You may look “almost superhuman and extraordinary,” as the book describes it.
To put the 10X rule in simple words, one can describe it this way: to set your goals 10 times bigger. Setting a goal 10 times bigger forces you to multiply your efforts and the allocated time by 10. If you need to walk for 1 kilometer, set your target on 10 kilometers and do your best as if the 10-kilometer goal is your real goal, NOT 1 Kilometer.
We have not been taught to expand our goals. We might consider expanding the goals as something unrealistic; however, this is a false attitude. Over-extending our goals and creating unrealistic goals is the essence of the 10X rule. When you limit the goals and the resources you need to achieve them, you are actually diminishing the likelihood of success in that business.
Why the 10X rule is crucial
It is needless to say that you are going to face various obstacles on your way toward achieving different goals in your life. So, what makes you sure that you can overcome those obstacles? What can guarantee your success?
The 10X rule assists you with this. If you set your goals larger (10X larger), not only can you achieve your original goal, but you are possibly going to achieve much more than that.
The poisonous action you might take when being unable to achieve a goal during a certain period of time is to reduce your goal to meet your specified results. Remember that you should never lower the goal you are aiming for. If you have not achieved your goal, be sure that the amount of action you have allocated to your goals has not been enough. Therefore, you need to aim a higher goal. As a result, you need to expand your actions and the time you spend to do so, maybe by 10 times.
Then, next time you set a goal, multiply it by 10 to ensure your inevitable success.
Degrees of action
You may act in four different ways when taking action. The first option is to do nothing, the second is to retreat, the third is to take normal levels of action, and the fourth is to take massive action.
Believe it or not, it takes the same amount of work not to do something, compared to doing something. Yes, it takes the same amount of energy to only look productive in comparison with actually doing some real work.
Retreating is actually in need of taking another action, i.e. I mean making a decision. Is it not better to make your decisions correctly in the direction of your success? Retreaters most of the time retreat backward with the excuse that they want to avoid failure.
Normal levels of action
People in this phase try only to be acceptable. They take the necessary amount of action to remain normal, regardless of the fact that they can be much more talented and successful. If you can achieve much bigger goals and despite that, you are taking normal actions, you are actually retreating.
This is what the 10X rule is trying to teach you. Massive action is the best attitude you can have when setting a goal and trying to achieve it.
Average equals failure
Do not be average. Average targets lead to only acceptable amounts of effort. Set your goals high, rather than average. Otherwise, you will only remain in the middle-class area.
We love to be average, as society has taught us to be so; nevertheless, you need to detach from the crowd and be more than average.
Remaining in the average area makes you take average action and have average thoughts. Consequently, your average problems will turn into overwhelming obstacles in the blink of an eye. If you need one thousand dollars for a certain project, set your target on 10 thousand dollars to ensure you will hit that original target, or even more.
If you usually go with average actions, you will go down as soon as you face any kind of resistance, competition, negative market conditions, etc. People tend to behave too optimistically when making decisions. They overestimate how well they achieve their goal while underestimating the amount of energy and effort they need to just start the whole project.
Avoid setting “realistic” goals, though you have been taught to do so since your childhood. By setting low, realistic goals, we are in fact downgrading our capabilities.
Why do we really set our goals too low when we write them down, though we can accomplish much more than that?
Starting small will definitely end small. Imagine your targets as if they have already been achieved. Imagine yourself in a situation where you have accomplished your task, even before you start it.
You are possibly unaware of the myriad innate capabilities you have if you tend to set your goals low. Set your targets high and let your potentials thrive. Keep in mind that massive goals require massive actions and time.
If you still think obsession is a bad thing, then wake up. Obsessed is a need, it is actually a gift. If you are normally obsession with your goals and job-related tasks, then chances are that you are a usually-successful person in your life. Obsession, in its essence, is a powerful driving force that can push you hardly toward the brightness.
You must let your obsession mechanism help along with your excitement with making 10X goals in your career. These two must dominate your actions and beliefs.
If you need something in your life, then obsession is one of the certain approaches that can throw you toward it. Be obsessed with what you need to do, and consider it done thereafter.
Fear is a great indicator
Nobody likes to be frightened and that is a no-brainer; all the same, who says fear is always appalling?
Fear is good if used properly. You can take advantage of it as a sign. Fear is a sign that shows you are on the right track. Then embrace fear with open arms and see it as an indicator of your right attitudes.
If you do not feel fear, then chances are high that you are not doing well enough. Stop counting on fear as an obstacle that bans you from progression. Get used to it and detect it as a green light signal corroborating that your effort is paying off.
Successful people usually swim in the opposite direction. What frightens you is almost certainly what your real goal is. Try to do what others refuse to do. People usually fear the correct direction and do not keep the work on. In such cases, rather than refusing, run toward the cause of your fear.
As Cardone explains, “time is what drives fear.” In other words, lack of time is fear’s food. If you want to kill fear, then you need to stop feeding it. Take the “lack of time” away from it. Do not be in a hurry and allocate as much time as is required for your project and you are fine. The more time you allocate to your goal, the more powerful it becomes.
Criticism is desirable
Just like fear, criticism is also a sign of going on the right track. When you start to receive criticism about what you do, you can be sure that you have got enough attention toward yourself. You are well on your way running toward success. Now, the best approach is to 10X your target, if you have not already, and you will embrace success inevitably.
Achieving serious levels of success always comes with getting some levels of criticism and attention. It is needless to say that more often than not those are jealous people who criticize what you are doing. As a result, knowing the person who is criticizing your plans can be a dramatically desirable sign proving you are doing the right job. Then, go ahead and watch closely who is criticizing.
This was a brief summary of “The 10X Rule” by Grant Cardone. The essence of this rule simply advises that you set your goals much higher (10 times bigger) than what you originally think you are capable of. Set your targets 10 times bigger and allocate 10 times more time to achieve it. This is a certain method to have a free mind about the results of your effort.
If you choose a bigger goal than what your real preliminary goal is, then one can without a doubt say that you will make it. If you dream about being hired in a big company such as Apple, set your goal in becoming the CEO one day, and manage your time and effort as high as if you already are the boss there. This way, there is no doubt that you will be hired there someday. Even more than that, you will have a great position there such as the head of a certain department, if not the company CEO.
You should avoid being average if you want success. Being average gives birth to inevitable failure. Also, do not run away from your fears and others’ criticism. Both of them are good signs guiding you toward success. Fear shows that you are on the right track, and criticism from a jealous person does the same too.
Apart from all these, keep in mind that obsession is not your enemy. Officially count on obsession as a big driving force that pushes you toward the correct path. Then, embrace obsession and take good advantage of it.
What do you say? Do you still think setting ordinary goals can guarantee your success? Or now, after reading what Cardone believes in, you also agree that setting 10X goals and taking massive action and allocating 10X time guarantees the good days ahead? Write in the comments below.
About Sanan Sanani
Co-founder and CEO of Sanani Holding Ltd and Sterling Property Advisors.
Sanan Sanani is an entrepreneur, a savvy businessman and self-proclaimed workaholic who loves to stay busy and make clients happy.